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Mar 23rd 2010 10:07 pm   stars
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Lamborghini Toronto

The glossy pages of Dolce Vita magazine will soon be graced by the presence of Lamborghini’s envied owner, Stephan Winkelmann. As president and CEO of one of the world’s most prestigious exotic sports car companies, Winkelmann has cast an influential hand in the development, distribution, marketing and financial arms of the coveted brand since his induction in 2005. From Murciélagos to Gallardos, Lamborghini has built a reputation for uncompromised quality and innovation.
 
On June 15, 2010, citylifeTV.ca took part in an interactive photo shoot and interview with Dolce Vita magazine – a longstanding publication sold in North America. The setting was the Lamborghini Toronto showroom on Front Street in Toronto, Ont. Winkelmann talks to the luxury-lifestyle magazine about the past, present and future of the Lamborghini brand and reveals how they’ve been dealing with one of the worst economic climates. Though he admits that 2009 and 2010 have been tough years, he is optimistic about the company’s impending success. “I’m positive about the future because we think we have the right strategy. I think that in the future there will still be a high demand for these types of cars – especially for Lamborghinis – and we are putting a lot of money into the future and into keeping these cars in motion,” said Winkelmann.
 
For the photo shoot, Winkelmann perched himself in an immaculate orange Murciélago LP640 Roadster. The car’s sharp scissor doors acted as a perfect backdrop for the man who’s been credited for reinventing the Lamborghini brand. “It's very important [to stay innovative] because these people – our customers – are fulfilling a dream when they buy a car,” said Winkelmann. Look for the upcoming feature on Stephan Winkelmann in Dolce Vita magazine’s Fall 2010 issue.

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Whenever one passes by, onlookers’ heads twist in excitement as they attempt to catch a glimpse of...“Was that was a Lamborghini?!” The Italian supercar has been evolving and adapting to its surroundings since 1963, but it only began to stake its seminal flat-line shape in the 1990’s with the introduction of its Diablo series.

Original owner, Ferruccio Lamborghini, began the company with hopes of competing with and outdoing the then market-dominating supercar manufacturer, Ferrari. Since, Lamborghini has not only kept pace with any supercar manufacturer, especially once it cemented its unquestionably unique design, but it has also surpassed any other manufacturer through its commitment to adapt.

In the 1980’s, the company knew something different was needed to shake-up consumers’ expectations; it knew in order to adapt to developing tastes, it would have to introduce something never before seen and went on to shock the automotive industry with its trademark flip-up doors—then came the streamlined Diablo series.

Now almost 30 years later, Lamborghini is again ready to ascend above all other supercar manufacturers, but this time it isn’t with its flashy design. This time around, the always inventive company is again working off consumer expectations and is set to release the greenest supercar the world has even seen, literally.

Lamborghini’s newest model, the Lamborghini Gallardo LP 570-4 Superleggera, boasts not only a vibrant green exterior, but an unrivalled green interior; the 570 horsepower car capable of reaching speeds of over 300 km/h has an estimated fuel consumption of only 14 mpg for city use and 20 mpg for highway use—that’s almost half of any Hybrid vehicle on the road.

Lamborghini’s leading fuel economy ratio is made possible by its stratified direct fuel injection and determination to reduce the weight of the new Gallardo. Compared to previous models, the newest Gallardo is 70 kg lighter than its predecessors, largely due to the company’s initiative to reengineer many of the parts using carbon fibre instead of steel. There’s no Canadian price set for this green monster, but it’s estimated to go for $237,000 in the United States.

If you want to drive a car able to jet from 0-to-100 km/h in 3.4 seconds and 0-to-200 km/h in 10.2 seconds, and able reach a top speed of 325 km/h, and able to do all this while also maintaining a relatively low fuel economy, then the eye-popping series of Lamborghini supercars—guaranteed to always strain your onlookers’ necks as they try to catch a glimpse of your stylish Lambo—is right for you.

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Company Info

Lamborghini Toronto

ADDRESS 580 Front Street West
CITY Toronto
PROVINCE Ontario
POSTAL CODE M5V 1C1
PHONE (416) 216-1160
EMAIL sales@lamborghini.ca
Get Directions
BUSINESS HOURS
Monday to Friday 10 AM - 6 PM
WEBSITE
www.lamborghini.ca

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