Colgate

Sassafraz Restaurant in Yorkville was the venue for a new era in desensitizing toothpaste with the debut of Colgate® Sensitive Pro-Relief™.
 
“The reason I’m here to support the Colgate brand is because it works. The science is right, the technology is right – it’
s really, really effective. It’s fast and it’s lasting,” says Dr. Dorfman, an award-winning innovator in the field of dentistry, as well as the bestselling author of Billion Dollar Smiles.

According to Dr. Dorfman, 60 per cent of Canadians surveyed suffer from (dentin hypersensitivity (sensitive teeth.) Dr. Dorfman explains how the revolutionary technology Pro-Argin™ blocks the pain caused by osmotic (sweet), thermal (cold) or evaporative (air movement) stimuli. In the past, manufacturing leaders in desensitizing toothpaste were only able to numb the tooth. Pro-Argin™ technology has changed all that, by blocking external stimuli from entering the tooth instead of just numbing it.

“There really are no other toothpastes or products on the market that can compete with this because it’s a whole new technology. It’s really amazing … I can’t even believe how well it works,” says Dr. Dorfman.

According to Dental Assistant,

“sensitivity affects people of all ages. Those between the ages of 20 and 50 report dentin hypersensitivity frequently, especially between the ages of 20 to 30.” As well, sensitivity is a common side effect of tooth-whitening procedures.

Colgate® Pro-Relief™ is a major progression in dental care that will be able to help a large number of people with sensitive teeth.